The History of Ironwood

Ironwood Associates was founded in February of 2002. Started as primarily a structured cabling solutions provider, Ironwood quickly added security and infrastructure lines over the past fourteen years to broaden our ability to support our clients' unique needs. Over our history, Ironwood has represented all manner of Telecommunications, Infrastructure and Security products with the goal of becoming a "one stop" shop. Our current line card maintains our roots as a structured cabling solutions provider with lines like Hitachi & OCC but also reflects the changing face of security with RBH Access.

Ironwood Associates maintains the highest level of customer service and is recognized by our clientele as the benchmark for Manufacturers Representatives in our given geography. Our staff has over fifty years of combined experience in Distribution and Contracting and we take pride in our consultative approach to solving customer applications. The list of referenceable accounts includes names like American Express, City of Phoenix, Banner Healthcare, University of New Mexico, Go Daddy, Salt River Project, College of the Desert, Chinese Hospital and many more.


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Patrick Johnston
Partner, RCDD

PJ is an innovative manufacturers’ representative with 20+ years of experience in the telecommunications business. He has created a new standard of customer service in the marketplace and consistently exceeds all expectations. Cultivating and maintaining major accounts throughout the Rocky Mountain and Southwest regions has proven to be a great strength of PJ’s. His strong strategic thinking along with excellent organizational skills makes PJ a great resource to his clients.

Territory: Arizona, New Mexico, & Nevada

480-363-0118 | PJJ@IronwoodReps.com | Pat's LinkedIn


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Paula DeLaTorre
Strategic Sales Representative

For more than 25 years, Paula DeLaTorre has been serving her clients and providing them with an exceptional level of product knowledge and support. Beginning her career with Anixter, and then most recently with CSC - Paula has built a reputation as a dedicated consultant to clients in the technology, telecommunications, industrial, and educational industries, as well as corporate users of fiber and data solutions.

Territory: Arizona, New Mexico, & Nevada

602-809-2555 | Paula@IronwoodReps.com


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Eric Means
Strategic Sales Representative

Eric has years of experience in contracting with Communications, Special Systems, and General Contractors. He works closely with our inside team to cover our clientele in Arizona, New Mexico, El Paso and Las Vegas. In his free time Eric enjoys golfing, playing guitar, and home brewing beer.

Territory: Arizona, New Mexico, & Nevada

480-322-6682 | Eric@IronwoodReps.com