The History of Ironwood Associates

Ironwood Associates was founded in February of 2002. Formed as a structured cabling solutions provider, Ironwood has added physical security and infrastructure lines over the past 21+ years to broaden our ability to support our clients' unique needs. Over our history, Ironwood has represented all manner of Telecommunications, Infrastructure, and Security products with the goal of becoming a "one stop" shop for our clientele. Our current line card maintains our roots as a structured cabling solutions provider with lines like Proterial Cable America, Lynn Electronics and Brother, but also reflects future innovation with Qumulex, IronYun, and VoltServer.

Ironwood Associates created, and continually maintains, the highest level of customer service and is recognized by our clientele as the benchmark for Manufacturers Representatives. Our staff has over 110 years of combined experience in Distribution and Contracting and we take pride in our consultative approach to solving customer applications. Ironwood Associates’ list of referenceable accounts includes names like American Express, City of Phoenix, Banner Healthcare, Mayo Hospital, Microsoft, Meta/Facebook, Sandia National Labs, Presbyterian Hospital, University of New Mexico, GoDaddy, Salt River Project, College of the Desert, Honor Healthcare, and many more.


Get to Know the Team



Patrick Johnston Partner, RCDD

PJ is an innovative manufacturers' representative with 30+ years of experience in the telecommunications business. He has created a new standard of customer service in the marketplace and consistently exceeds all expectations. Cultivating and maintaining major accounts throughout the Rocky Mountain and Southwest regions has proven to be a great strength of PJ's. His strong strategic thinking along with excellent organizational skills makes PJ a great resource to his clients.

Mobile: 480-363-0118   |   PJJ@IronwoodReps.com   |   


Paula DeLaTorre Strategic Sales Representative

For more than 35 years, Paula DeLaTorre has been serving her clients and providing them with an exceptional level of product knowledge and support. Beginning her career with Anixter, then with CSC, Paula has built a reputation as a dedicated consultant to clients in the technology, telecommunications, industrial, and educational industries, as well as corporate users of fiber and data solutions. Paula manages our training schedule and inside sales.

Mobile: 602-809-2555   |   Paula@IronwoodReps.com   |   


Eric Means Strategic Sales Representative

Eric has years of experience in contracting with Communications, Special Systems, and General Contractors. He works closely with our inside team to cover Arizona, New Mexico, El Paso, and Las Vegas. Eric is our sales engineer and is available for product/service demonstrations, job walks, and technical presentations.

Mobile: 480-322-6682   |   Eric@IronwoodReps.com   |   


Matthew Smith Strategic Sales Representative

Matt has 20+ years of experience in contracting with all manner of clientele and a specialty in Data Center Design & Installations. Matt will be in an Outside Sales role to support our inside team covering Arizona, New Mexico, and Las Vegas. Matt is our expert in all things physical layer and is available for product/service demonstrations, job-walks, and technical presentations as needed.

Mobile: 602-571-4839   |   Matt@IronwoodReps.com   |   



Please visit our Product Lines page to see our comprehensive range of partners and project solutions!






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P.O. BOX 2182 Carefree, AZ 85377  |  Phone 480-998-4314  |  Fax 480-367-9092


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